smart car
When smart was that joyous little car still available here in the U.S., we created whimsical, yet informative sales emails, newsletters, and quirky billing statements.
A smart voice.
It takes a certain type of consumer to choose smart:
One who cares deeply about the environment, but never takes themselves too seriously.
Our billing statement inserts reflected that mix of joie de vivre and thoughtful purchasing power.
The lifestyle.
The quarterly newsletter highlighted the lifestyle of owning this charming hyper-compact car.
