OFF THE LINE BY MERCEDES-AMG

Following the success of Inroads, Mercedes-AMG’s Off the Line newsletter was born.

This quarterly newsletter, launched from scratch in ::gasp:: 2020, highlights performance vehicles, legendary race car drivers, brand ambassadors, motor engineering, arts and culture. From go, this newletter saw strong open and click-through rates and the numbers keep growing.

By targeting current Mercedes-AMG vehicle owners, we keyed in on content that focuses on the lifestyle of racing and performance driving.

Off the Line creates a community among performance enthusiasts, revealing the inside scoop and full benefits of choosing Mercedes-AMG.