Electric mobility is still misunderstood. It scares people. “Plug in my car? Blasphemy!” they shout into the wind.

So, rolling out the Mercedes-EQ badge meant more than flashing some sexy electric cars. Heritage brand be damned, MBUSA needed a creative lead to craft the story of possibility — and help consumers realize, hell yea, sustainable driving is awesome.

Below is MBUSA’s Electric Luxury page that melds the clout of driving a Benz with the next era of mobility.